Marketing data analyst


Main  activities:

  • For a given business request, identify, extract, prepare and integrate available and relevant data, including internal and external data sources to produce meaningful business reports

  • Develop customer knowledge by producing in-depth studies and analysis with complex typologies and visualization using internal and external data (sales cohorts, funnels, etc…)

  • Identify value creation levers by correlating data thanks to BI analysis tools and methods (BI, Big data, analytics)

  • Optimize data usage following legal and regulatory rules

  • Elaborate descriptive and predictive models related to customer knowledge or to optimization of marketing actions (pricing, subsidies, commissions, direct marketing, scoring, …)

  • Synthesize methodology and data into actionable business strategy, communicate findings to Marketing experts and Management

  • Conducts statistical modeling and experiment design

  • Create meaningful presentation and analyses that tell a story focused on insights and recommendations

  • Integrate internal and external data to track, monitor customer value and usage behavior

  • Proactively identify actions to capture value (retain / x-sell and acquire)

  • Establish intuitive reporting mechanism, market analysis both ad-hoc and frequently to support strategy and analyze the performance

  • Expression of BI needs: Participate in the expression of needs in Business Intelligence, about data and functionalities that are required. Participate in acceptance tests of deliverables.

  • Provide support to local data analysts in Europe when needed  (upskilling, offloading on key business priority analysis)

Requirements:

  • University degree in Economics/Financial Analysis/Statics or similar
  • Good understanding of BI tools and practices, at ease with database use and consolidation/analysis of large amounts of data
  • Experience managing tools for quantitative data manipulation and treatment (Access, SQL, SPSS,..)
  • Previous experience as a Business/Data Analyst is a must
  • Excellent analytical and attention to details skills
  • Mastering of Excel and Power Point
  • Ability to visualize key insights in excel and PowerPoint for management presentations
  • Ability to assimilate new info rapidly
  • Proficiency in English
  • Proficiency in combining multiple data marts
  • Interest in predicting trends and identifying patterns

Thank you for applying!

 

Nedeterminat

Număr Post: BHAQ018414

Localitate: Bucuresti

Dată limită: 21/02/2020